• GRIT New York is a multi-pronged experiential agency that focuses on top tier event management and strategic brand partnerships in the worlds of Music, Art, Fashion, Action Sports & Hospitality.


    GRIT New York champions brand strategy development, cross-industry collaborations and inter-industry alignments from ideation to actualization.


    GRIT's premium execution of onsite events and brand-based activation initiatives ensures that maximum value is unlocked and retained.





    Art Shows

    Art Curation

    Artist Relations

    Brand Activations

    Content Creation, Curation & Distribution

    Event Direction

    Event Operations

    Event Production

    Live Events

    Music Festivals



    Sponsorship Sales

    Strategic Brand Partnerships

    Talent Buying




    5Boro Skateboard Company 10 year retrospective
    Black by MATTE Projects
    Converse Block Party Series
    Converse Pro-leather Sneaker launch at UBIQ Sneaker Store
    Cream Magazine & Robert James Clothing CMJ party
    Fashion’s Night Out
    Forum Snow Board's F$ck It Film Premier
    Ghetto Film Festival
    High Definition Society's launch at ALIFE
    Life Ball pre-parties
    Mass Appeal's “Write of Passage”
    Melges 32 World Championships
    MLS All-star Week - MLS Board of Governor’s dinner
    New York Fashion week 2010-2015
    Pandora celebrates Social Media Week
    Red Bull Events* (see client study)

    Social Media Week
    Sony US Open Women’s tennis “Hot Shots”
    Thrasher 30th anniversary
    VICE 20th Anniversary Party
    VICE Up-fronts
    Women in Sports
    “World Piecebook” Launch with Sacha Jenkins & Chino

  • Music Festivals

    4Knots Music Festival

    Brooklyn Hip Hop Festival


    CBGB Music & Film Festival


    Electric Zoo

    FireFly Music Festival

    Further Future

    Gay Pride

    Global Citizens Festival

    Governor’s Ball Music Festival

    Hard Fest

    Hot 97 Summer Jam

    Red Bull Music Academy Festival

    Robot Heart Halloween

    South by South West

    Summer Stage Event Series

    Ultra Music Festival

    Winter Music Conference

  • Art Land

    Urban Nation Project M Series


    Blooom Art.Fair.21

    "Tokyo Love Show" & "Non-Toxic Revolution”

    The Keep A Breast Foundation

    Foxbait Fashion Week Launch

    "Funky Dope Maneuvers" Ricky Powell Pop Up

    "Love & Guts" Thrasher Magazine's 30th Anniversary Party and exhibit

    “The Space” at Katz’s Deli

  • Clients & Collaborators

    Armani Exchange
    Bombay Sapphire
    Brown Forman
    Crobar NY
    DJ Times
    Emmis Communications
    Group Y
    Heineken Family of Brands
    Hot 97
    IDEKO Productions
    Keep A Breast
    Mansion NYC
    Mass Appeal

    Red Bull North America
    Sauza 901
    Stacked Wines
    Thrasher Magazine
    Trevanna Entertainment
    Urban Nation
    Viral Fashion

                                      • RED BULL CLIENT STUDY

                                        New York, Miami, Philadelphia, Washington DC, Austin, Pittsburgh, Madrid

                                        red bull art of can 2015 City hall philadelphia

                                        Activation Partner for brand-aligned events spanning music, art, sport, fashion and culture.


                                        ACTIVATION PROFILE:


                                        Red Bull Space Management
                                        Summer Music Festival Series Sponsorship activations
                                        Red Bull LAN
                                        Red Bull “Art of Can”
                                        Red Bull “Art of Flight” Premier Event Series
                                        Red Bull Battlegrounds
                                        Red Bull MannyMania
                                        Red Bull East Business Unit Athlete Summit

                                        Red Bull Curates

                                        Red Bull Thre3Style
                                        Red Bull Music Academy World Tour
                                        Red Bull Signature Series
                                        Red Bull Music Academy Lecture Series
                                        “Write of Passage” Presented by Mass

                                        Appeal & Red Bull


                                        GRIT Services : (vary by project)

                                        Brand Activations  |  Event Production  | Guest Services  |  On-site Operations  |  Permitting  | Talent Scouting + Management  |  Venue Management  |  Venue Scouting 



                                      • robot heart + further future

                                        NEW YORK, LAS VEGAS + BEYOND

                                        Robot Heart, born as a Burning Man camp, expanded their horizons to the East Coast by hosting bi-annual events in NYC. In 2015 the 8th annual invitation only Halloween festival brought an attendance of 8,000 people. The team’s newest venture Further Future debuted in Las Vegas in May of 2015 to rave reviews winning best Music Festival in Las Vegas. In it’s second year the 3 day immersive experience rooted in music, art, tech, wellness and community is expected to exceed last year’s achievements.


                                        GRIT Services:

                                        Artist Hospitality  | Brand Activations |  Guest Services  | Event Production |  On-site Operations  |   Permitting  |  Post-Event Wrap Up  |  Project Management  |  Strategic Partnerships  |  Venue Scouting



                                        Activation Portfolio

                                        Robot Heart Halloween 2012 - present

                                        Robot Heart Spring Festival 2014, 2015

                                        Further Future 001

                                        Further Future 002



                                      • HOT 97 SUMMER JAM

                                        MetLife Stadium Rutherford, NJ


                                        Trevanna Entertainment produces Hot 97 Summer Jam the radio station’s annual Hip Hop music Festival. The star studded show in it’s 23rd year sees everyone from legends hitting the stage to the newer generations showing why they deserve the top spot in Hip Hop. Past performers include: Kendrick Lamar, The Roots, Wu-Tang, Nas, Mobb Deep, Nicki Minaj, Meek Mills, Trey Songz, ASAP Rocky and many more.


                                        GRIT Services:

                                        Artist Hospitality  |  Brand Activations  | Post-Event Wrap Up  |  Project Management  | Site Coordination |  Site Operations

                                      • CBGB Music + Film Festival

                                        Times Square New York City



                                        In conjunction with IDEKO Productions the 3rd annual CBGB Music and Film Festival hosted their Marquee event, in the heart of Times Square. The six-block celebration spanning 47th to 53rd streets had activations and activities for families of all ages. The focal point of any CBGB event is always the music and this event was no different. The four stages comprised of two main and two acoustic stages featured 25 bands. Headliners Jane’s Addiction, Devo, Robert Delong, Ex- Cops and Surfer Blood shared their stage with emerging artists. The bands played to an audience of 30,000 people with the bright lights of Times Square as their backdrop.


                                        GRIT Services:

                                        Artist Hospitality  |  Music Project Management | Production Management | Talent Management 

                                      • CONVERSE BLOCK PARTY SERIES

                                        Los Angeles, New York, Philadelphia, Washington D.C.

                                        Converse Pro-Leather’s sneaker launch was a 4 city neighborhood revitalization program. Included was an outdoor basketball court revamp and a free event to launch the new community improvement. Bringing together the local communities together through sport, music, art and street culture – all things representative of the Converse brand, sneaker and consumer.


                                        In Philadelphia, Converse & UBIQ sneaker store teamed up to throw a private appreciation party, hosted by Dr Julius Irving, a Philadelphia 76’er legend.


                                        Talent Included: Staley, The Dream, Pac Div, Freeway, Young Guru and a roster of Rubber Tracks Emerging artists


                                        GRIT Services:

                                        Event Direction | Event Production  |  Operations Management  |  Project Management


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