GRIT New York is a multi-pronged experiential agency that focuses on top tier live event management and strategic brand partnerships in the worlds of Music, Art, Fashion, Action Sports & Hospitality.

 

GRIT New York champions brand strategy development, cross-industry collaborations and inter-industry alignments from ideation to actualization.

 

GRIT's premium execution of onsite events and brand-based activation initiatives ensures that maximum value is unlocked and retained.

Activation Partner for brand-aligned events spanning music, art, sport, fashion and culture.

ACTIVATION PROFILE:

Red Bull Space Management
Summer Music Festival Series Sponsorship activations
Red Bull LAN
Red Bull “Art of Can”
Red Bull “Art of Flight” Premier Event Series
Red Bull Battlegrounds
Red Bull MannyMania
Red Bull East Business Unit Athlete Summit

Red Bull Curates

Red Bull Thre3Style
Red Bull Music Academy World Tour
Red Bull Signature Series
Red Bull Music Academy Lecture Series
“Write of Passage” Presented by Mass

Appeal & Red Bull

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Trevanna Entertainment produces Hot 97 Summer Jam the radio station’s annual Hip Hop music Festival celebrated 23 years of star studded shows which sees legends hitting the stage next to the new generations showing why they deserve the top spot in Hip Hop. Past performers include: Kendrick Lamar, The Roots, Wu-Tang, Nas, Mobb Deep, Kanye West, Nicki Minaj, Meek Mills, Trey Songz, ASAP Rocky and many more.

In conjunction with IDEKO Productions the 3rd annual CBGB Music and Film Festival hosted their Marquee event, in the heart of Times Square. The six-block celebration spanning 47th to 53rd streets had activations and activities for families of all ages. The focal point of any CBGB event is always the music and this event was no different. The four stages comprised of two main and two acoustic stages featured 25 bands. Headliners Jane’s Addiction, Devo, Robert Delong, Ex- Cops and Surfer Blood shared their stage with emerging artists. The bands played to an audience of 30,000 people with the bright lights of Times Square as their backdrop.

Converse Pro-Leather’s sneaker launch was a 4 city neighborhood revitalization program. Included was an outdoor basketball court revamp and a free event to launch the new community improvement. Bringing together the local communities together through sport, music, art and street culture – all things representative of the Converse brand, sneaker and consumer.

In Philadelphia, Converse & UBIQ sneaker store teamed up to throw a private appreciation party, hosted by Dr Julius Irving, a Philadelphia 76’er legend.

Talent Included: Staley, The Dream, Pac Div, Freeway, Young Guru and a roster of Rubber Tracks Emerging artists